Research in the digital domain: Evolution, and data source for explaining individual behavior
Publications and Working Papers:
Publications
Gil Appel, Barak Libai, and Eitan Muller (2018), “On the Monetary Impact of Fashion Design Piracy,” International Journal of Research in Marketing, 35(4), 591-610.
- Also available as part of MSI’s working paper series (2013) [13-108]
- Finalist for the 2018 IJRM Best Article Award
On the Monetary Impact of Fashion Design Piracy.pdf
Gil Appel, Lauren Grewal, Rhonda Hadi, and Andrew Stephen (2020), “The Future of Social Media in Marketing,” Journal of the Academy of Marketing Science, 48, 79-95.
- Finalist for the 2020 JAMS Sheth Foundation Best Paper Award
The Future of Social Media in Marketing.pdf
Gil Appel, Barak Libai, Eitan Muller, and Ron Shachar (2020), “On the Monetization of Mobile Apps,” International Journal of Research in Marketing, 37(1), 93-107.
- Winner, 2020 IJRM Best Article Award
On the Monetization of Mobile Apps.pdf
Yaniv Shani, Gil Appel, Shai Danziger, and Ron Shachar (2020), “When and Why Consumers “Accidently” Endanger Their Products,” Management Science, 66 (12), 5757-5782.
- Also featured in The Wall Street Journal (2020) - https://on.wsj.com/3dPFYDO
When and Why Consumers “Accidently” Endanger Their Products.pdf
Priyanka Joshi, Cheryl Wakslak, Gil Appel, and Laura Huang (2020), “Gender Differences in Communicative Abstraction,” Journal of Personality and Social Psychology, 118(3), 417-435.
- Also featured in Psychology Today (2019) - https://bit.ly/34rCiCr
- Also featured in Forbes (2019) - https://bit.ly/34wRZZ2
Gender Differences in Communicative Abstraction.pdf
Priyanka Joshi, Cheryl Wakslak, Laura Huang, and Gil Appel (2021), “Gender Differences in Communicative Abstraction and their Organizational Implications,” Rutgers Business Review, 6(2), 145-153. - bit.ly/3HUjYW1
Gil Appel, and Eitan Muller (2021), “Adoption Patterns over Time: A Replication,” Marketing Letters, 32, 499-511.
- Also featured in Development Corporate (2021) - https://bit.ly/3AVFExw
Adoption Patterns over Time: A Replication.pdf
Evan Weingarten, Kristen Duke, Wendy Liu, Rebecca W. Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea C. Morales, Ed O’Brien, Jordi Quoidbach, Monic Sun (2022), “What Makes People Happy? Decoupling the Experiential-Material Continuum,” In Press at Journal of Consumer Psychology. - bit.ly/3vWbA5K
Working Papers
Gil Appel, Barak Libai, and Eitan Muller, “The Role of Popularity in New Product Growth: Evidence from Digital Product Markets,” working paper.
- Also available as part of MSI’s working paper series (2015) [15-100] and MSI Insights (2015-2)
Liat Hadar, Yael Steinhart, Gil Appel, and Yaniv Shani, “The Shopping Cart as a Killjoy: Product Self-Expressiveness Increases Cart Abandonment,” working paper.
Giulia Maimone, Gil Appel, Craig R. M. McKenzie, and Ayelet Gneezy, "A New Perspective on the Role of Citations in Academic Research," working paper.
Publications and Working Papers:
Publications
Gil Appel, Barak Libai, and Eitan Muller (2018), “On the Monetary Impact of Fashion Design Piracy,” International Journal of Research in Marketing, 35(4), 591-610.
- Also available as part of MSI’s working paper series (2013) [13-108]
- Finalist for the 2018 IJRM Best Article Award
On the Monetary Impact of Fashion Design Piracy.pdf
Gil Appel, Lauren Grewal, Rhonda Hadi, and Andrew Stephen (2020), “The Future of Social Media in Marketing,” Journal of the Academy of Marketing Science, 48, 79-95.
- Finalist for the 2020 JAMS Sheth Foundation Best Paper Award
The Future of Social Media in Marketing.pdf
Gil Appel, Barak Libai, Eitan Muller, and Ron Shachar (2020), “On the Monetization of Mobile Apps,” International Journal of Research in Marketing, 37(1), 93-107.
- Winner, 2020 IJRM Best Article Award
On the Monetization of Mobile Apps.pdf
Yaniv Shani, Gil Appel, Shai Danziger, and Ron Shachar (2020), “When and Why Consumers “Accidently” Endanger Their Products,” Management Science, 66 (12), 5757-5782.
- Also featured in The Wall Street Journal (2020) - https://on.wsj.com/3dPFYDO
When and Why Consumers “Accidently” Endanger Their Products.pdf
Priyanka Joshi, Cheryl Wakslak, Gil Appel, and Laura Huang (2020), “Gender Differences in Communicative Abstraction,” Journal of Personality and Social Psychology, 118(3), 417-435.
- Also featured in Psychology Today (2019) - https://bit.ly/34rCiCr
- Also featured in Forbes (2019) - https://bit.ly/34wRZZ2
Gender Differences in Communicative Abstraction.pdf
Priyanka Joshi, Cheryl Wakslak, Laura Huang, and Gil Appel (2021), “Gender Differences in Communicative Abstraction and their Organizational Implications,” Rutgers Business Review, 6(2), 145-153. - bit.ly/3HUjYW1
Gil Appel, and Eitan Muller (2021), “Adoption Patterns over Time: A Replication,” Marketing Letters, 32, 499-511.
- Also featured in Development Corporate (2021) - https://bit.ly/3AVFExw
Adoption Patterns over Time: A Replication.pdf
Evan Weingarten, Kristen Duke, Wendy Liu, Rebecca W. Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea C. Morales, Ed O’Brien, Jordi Quoidbach, Monic Sun (2022), “What Makes People Happy? Decoupling the Experiential-Material Continuum,” In Press at Journal of Consumer Psychology. - bit.ly/3vWbA5K
Working Papers
Gil Appel, Barak Libai, and Eitan Muller, “The Role of Popularity in New Product Growth: Evidence from Digital Product Markets,” working paper.
- Also available as part of MSI’s working paper series (2015) [15-100] and MSI Insights (2015-2)
Liat Hadar, Yael Steinhart, Gil Appel, and Yaniv Shani, “The Shopping Cart as a Killjoy: Product Self-Expressiveness Increases Cart Abandonment,” working paper.
Giulia Maimone, Gil Appel, Craig R. M. McKenzie, and Ayelet Gneezy, "A New Perspective on the Role of Citations in Academic Research," working paper.