Publications and Working Papers:
Gil Appel, Barak Libai, and Eitan Muller, 2018, “On the Monetary Impact of Fashion Design Piracy,” International Journal of Research in Marketing, In Press.
- Also available as part of MSI’s working paper series (2013) [13-108]
Gil Appel, Barak Libai, and Eitan Muller, “The Role of Popularity in New Product Growth: Evidence from Digital Product Markets,” in preparation for a new submission to the Journal of Marketing Research.
- Also available as part of MSI’s working paper series (2015) [15-100] and MSI Insights (2015-2)
Gil Appel, Barak Libai, Eitan Muller, and Ron Shachar, “Retention and the Monetization of Apps,” Revise and resubmit, International Journal of Research in Marketing.
Yaniv Shani, Gil Appel, Shai Danziger, and Ron Shachar, “Accidently on purpose: Careless Behavior that Enables Upgrading to a New Version of an Owned Product,” Revise and resubmit, Management Science.
Gil Appel, Michael Haenlein, Barak Libai, and Eitan Muller, “Customer Retention in a Product Platform World,” Working paper.
Eesha Sharma, Stephanie M. Tully, and Gil Appel, “I Need a Hero: Lower Financial Well-being Increases Interest in Superheroes,” Working paper.
Gil Appel, Barak Libai, and Eitan Muller, 2018, “On the Monetary Impact of Fashion Design Piracy,” International Journal of Research in Marketing, In Press.
- Also available as part of MSI’s working paper series (2013) [13-108]
Gil Appel, Barak Libai, and Eitan Muller, “The Role of Popularity in New Product Growth: Evidence from Digital Product Markets,” in preparation for a new submission to the Journal of Marketing Research.
- Also available as part of MSI’s working paper series (2015) [15-100] and MSI Insights (2015-2)
Gil Appel, Barak Libai, Eitan Muller, and Ron Shachar, “Retention and the Monetization of Apps,” Revise and resubmit, International Journal of Research in Marketing.
Yaniv Shani, Gil Appel, Shai Danziger, and Ron Shachar, “Accidently on purpose: Careless Behavior that Enables Upgrading to a New Version of an Owned Product,” Revise and resubmit, Management Science.
Gil Appel, Michael Haenlein, Barak Libai, and Eitan Muller, “Customer Retention in a Product Platform World,” Working paper.
Eesha Sharma, Stephanie M. Tully, and Gil Appel, “I Need a Hero: Lower Financial Well-being Increases Interest in Superheroes,” Working paper.