Publications and Working Papers:
Publications
Gil Appel, Barak Libai, and Eitan Muller (2018), “On the Monetary Impact of Fashion Design Piracy,” International Journal of Research in Marketing, 35(4), 591-610.
- Also available as part of MSI’s working paper series (2013) [13-108]
- Finalist for the 2018 IJRM Best Article Award
On the Monetary Impact of Fashion Design Piracy.pdf
Gil Appel, Lauren Grewal, Rhonda Hadi, and Andrew Stephen (2019), “The Future of Social Media in Marketing,” accepted at the Journal of the Academy of Marketing Science.
The Future of Social Media in Marketing.pdf
Gil Appel, Barak Libai, Eitan Muller, and Ron Shachar (2019), “On the Monetization of Mobile Apps,” International Journal of Research in Marketing, forthcoming.
On the Monetization of Mobile Apps.pdf
Working Papers
Gil Appel, Barak Libai, and Eitan Muller, “The Role of Popularity in New Product Growth: Evidence from Digital Product Markets,” in preparation for a new submission.
- Also available as part of MSI’s working paper series (2015) [15-100] and MSI Insights (2015-2)
Yaniv Shani, Gil Appel, Shai Danziger, and Ron Shachar, “Accidently on purpose: Careless Behavior that Enables Upgrading to a New Version of an Owned Product,” under review (Minor revision).
Priyanka Joshi, Cheryl Wakslak, Gil Appel, and Laura Huang, “Gender Differences in Communicative Abstraction,” under review (Conditionally accepted).
Eesha Sharma, Stephanie M. Tully, and Gil Appel, “I Need a Hero: Lower Financial Well-being Increases Interest in Superheroes,” Working paper.
Publications
Gil Appel, Barak Libai, and Eitan Muller (2018), “On the Monetary Impact of Fashion Design Piracy,” International Journal of Research in Marketing, 35(4), 591-610.
- Also available as part of MSI’s working paper series (2013) [13-108]
- Finalist for the 2018 IJRM Best Article Award
On the Monetary Impact of Fashion Design Piracy.pdf
Gil Appel, Lauren Grewal, Rhonda Hadi, and Andrew Stephen (2019), “The Future of Social Media in Marketing,” accepted at the Journal of the Academy of Marketing Science.
The Future of Social Media in Marketing.pdf
Gil Appel, Barak Libai, Eitan Muller, and Ron Shachar (2019), “On the Monetization of Mobile Apps,” International Journal of Research in Marketing, forthcoming.
On the Monetization of Mobile Apps.pdf
Working Papers
Gil Appel, Barak Libai, and Eitan Muller, “The Role of Popularity in New Product Growth: Evidence from Digital Product Markets,” in preparation for a new submission.
- Also available as part of MSI’s working paper series (2015) [15-100] and MSI Insights (2015-2)
Yaniv Shani, Gil Appel, Shai Danziger, and Ron Shachar, “Accidently on purpose: Careless Behavior that Enables Upgrading to a New Version of an Owned Product,” under review (Minor revision).
Priyanka Joshi, Cheryl Wakslak, Gil Appel, and Laura Huang, “Gender Differences in Communicative Abstraction,” under review (Conditionally accepted).
Eesha Sharma, Stephanie M. Tully, and Gil Appel, “I Need a Hero: Lower Financial Well-being Increases Interest in Superheroes,” Working paper.