Welcome to my homepage!
I am an Assistant Professor at the USC Marshall School of Business.
I am researching the digital domain: Evolution, and data source for explaining individual behavior.
My research focuses on the rapidly growing digital domain and in particular on its evolution and as data source for examining individual behavior. Thus, I am interested in two main arcs: The first arc is the evolution of digital markets, from e-commerce to social networks to mobile domains. Using quantitative models, I examine new products’ development and growth, and how such markets differ from traditional ones. The second arc is using digital markets to examine individual behavior. Specifically, using individual-level data to examine the process wherein individual-level behavior manifests as segment and market dynamics.
In my research page, you can find more of my works in these interesting topics.
I teach courses in various topics in marketing, such as: Marketing in a Digital World, Internet marketing, customer relationship marketing (CRM), social networks, and a hands-on executive workshop on data analytics and tools.
In my teaching page, you can find more details on the courses and workshops that I teach.