Welcome to my homepage!
I am an Assistant Professor at the USC Marshall School of Business.
My research focuses on new digital markets, from e-commerce to social networks to mobile domains. These worlds are rich in data on the one hand, while having many unanswered marketing questions on the other. Using data analytics tools, I explore the substantive questions in domains such as e-commerce, where I have researched luxury fashions and hedonic goods, as well as new digital markets for freeware and mobile apps.
In my research page, you can find more of my works in these interesting topics.
I teach courses in various topics in marketing, such as: Marketing in a Digital World, Internet marketing, customer relationship marketing (CRM), social networks, and a hands-on executive workshop on data analytics and tools.
In my teaching page, you can find more details on the courses and workshops that I teach.