Welcome to my homepage!

I am an Assistant Professor at the USC Marshall School of Business.

I am researching the digital domain: Evolution, and data source for explaining individual behavior.
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My research focuses on the rapidly growing digital domain and in particular on its evolution and as data source for examining individual behavior. Thus, I am interested in two main arcs: The first arc is the evolution of digital markets, from e-commerce to social networks to mobile domains. Using quantitative models, I examine new products’ development and growth, and how such markets differ from traditional ones. The second arc is using digital markets to examine individual behavior. Specifically, using individual-level data to examine the process wherein individual-level behavior manifests as segment and market dynamics.

In my research page, you can find more of my works in these interesting topics.

I teach courses in various topics in marketing, such as: Marketing in a Digital World, Internet marketing, customer relationship marketing (CRM), social networks, and a hands-on executive workshop on data analytics and tools.

In my teaching page, you can find more details on the courses and workshops that I teach.