Welcome to my homepage!

I am an Assistant Professor at the George Washington University School of Business.

I am researching the digital domain: Evolution, and data source for explaining individual behavior.
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My research extends into the critical examination of digital platforms' influence on consumer decision-making and the adoption of innovative technologies. This exploration is twofold: on one hand, I investigate overarching themes such as the evolving role of social media in marketing's future, changes in adoption patterns for both digital and physical goods in the digital age, and the unique market dynamics of non-fungible tokens (NFTs). On the other hand, my work also zooms in on specific market phenomena to uncover underlying causes and potential implications. Examples of this focused analysis include the strategies behind mobile app monetization, the economic effects of online sales of fashion knockoffs, and the consumer behavior impacts of product upgrades and obsolescence. Each study, whether exploring broad themes or delving into specific market phenomena, is dedicated to unraveling the intricate relationships between technology, markets, and consumer behavior. 
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In my research page, you can find more of my works in these interesting topics.

I teach courses in various topics in marketing, such as: Marketing in a Digital World, Internet marketing, Digital marketing, Digital marketing analytics, Customer relationship marketing (CRM), Social networks, and a hands-on executive workshop on data analytics and tools.

In my teaching page, you can find more details on the courses and workshops that I teach.